Monday, 23 December 2013

Why Your Website is not Generating Sales

Although it is not the sole reason for operating a website, the generation of revenue through sales remains the main purpose of creating and maintaining an internet presence. Unfortunately, for a variety of reasons, not all commercial websites produce the sales returns that their owners wish for. In this article we examine a few of those reasons and suggest how, if they are adversely affecting your own sales generation, you might remedy them.

The Website Copy

One of the most important characteristics of a professional site is that it looks professional. It should also be easily readable to its visitors. Choose a text font that is attractive and consider the size of the text with your audience in mind. The font size should be neither too large nor too small. It is essential that the spelling is correct and that the grammar is equally accurate. Your website is likely to be seen by those who visit it as a reflection of the overall quality of your goods and services. If you expect your potential customers to have confidence in the high quality of those services or goods, the standard of your website copy will need to be equally high.

Image Quality

One of the best ways of augmenting the attractiveness of your site is the inclusion of images. Once again, the quality of this content is all-important. Whilst it may be tempting to take your own images for uploading onto your site, this is likely to be a false economy unless you are a particularly skilled photographer. It is far better for you to use the type of professionally taken images that can be purchased at a relatively low cost from a commercial stock image site or engage your own professional photographer. High quality imagery is likely to depict your goods, services, premises, staff team, etc in an attractive and positive manner, making it more likely that they will help to generate sales.

Why Your Website is not Generating Sales 


It is also important, especially with larger commercial websites that have many pages, that the site is easy to use. Visitors to the site will need easy to follow links that take them to and from the different site pages. The content of the linked pages should be as described in the text, logo, tab or button that takes the visitor to them. There should be clear guidance on how to contact you, preferably with the inclusion of a contact form that is easy to complete. If you are selling products online, the procedure and any forms that must be completed for making a purchase should be clear, straightforward and, most importantly, secure. Your site should be as user-friendly as you would expect from any commercial website that you visit. If it is not, any potential sales that it might generate are likely to go to one of your site’s more user-friendly competitors.

Website Errors

One of the most frustrating experiences, when visiting a website, is to encounter site errors. Broken links, which lead to a visit to a page with a “Page Not Found” script rather than to where you wanted to go, are amongst the most annoying. Not far behind are links that take you to a page that does exist but is the wrong page. Broken and/or inaccurate links, as well as email links that do not work, contact forms that are ineffective and other similar site errors all have the same effect on potential sales. These kinds of site error have two obvious effects. Firstly, they are likely to result in your site visitor leaving it before they even get to the point where they are considering making a purchase. Secondly they reflect detrimentally on your organisation’s overall professional presentation. Either way, they will inevitably reduce the prospects of your website generating sales.


If you want your website to be an effective aid in generating sales it is essential that you spend the necessary time on perfecting and maintaining its content so that its professionalism is seen to be a reflection of the quality of the goods and services that it is showcasing.


Image Credit: Bryan Kerrigan

Why Your Website is not Generating Sales

Monday, 16 December 2013

The Easy Way to Get More Clicks – Optimise Your Meta Descriptions and Titles

When you carry our a search on one of the popular internet search engines you will find that the results that appear contain not only the address of the websites in question but also incorporate snippets of information about the website page that the address refers to. These snippets of information are contained in the title and meta description of the page. Although this coded content cannot be seen by site visitors, it is always accessed by the search engines when they respond to a search query. That is why, if you want your site to rank highly with the search engines, it is essential to perfect the titles and meta descriptions on all of your website’s pages

In this article, we will demonstrate where the title and meta description appear in the search engine results and provide some guidelines as to how best to optimise their content.

The easiest way to identify the location of the title and the meta description in the search results is by reference to the search result featured in the image below.

The Easy Way to Get More Clicks – Optimise Your Meta Descriptions and Titles


In the search result above, the address of the website page (also known as the url) that the search engine is inviting the internet user to visit is the site’s home page,  Immediately above that are the words that represent the title of that page of the site. 

This is the first descriptive content that anyone reading the search result will see. For that reason it is important that the title accurately, yet concisely, describes the content of the web page that it represents. Nothing can be more irritating than to follow a search result to a website only to find that the site’s content does not accurately reflect what its title suggests. Even worse are lengthy, verbose titles that may actually put potential visitors off the idea of visiting the site at all. Finally, titles that are stuffed with your site’s keywords can look especially unappealing to prospective traffic. Titles such as these are far less likely to attract the clicks that will take the visitor to your site.

It is also important to ensure that every page has its own title and that it is specific to that one page. Duplication of page titles should be avoided.

What is equally important to bear in mind is that the search engines analyse all these factors when assessing the value of your site in terms of the extent to which their users are likely to enjoy the experience of visiting it. If the formulation of your website’s page titles breaks one or more of these rules of thumb it is possible that it will be exposed to less search engine-sourced traffic.

Meta Descriptions

Returning to our search result example above, the meta description of a web page is the fuller, more detailed narrative that is set out below the page address. This wording assists the search engines and, if the page appears in a search result, the users of the search engine, to understand more fully the nature of the site’s page content. Quality meta descriptions can help your site to appear attractive to a searcher and should contain key information (and key words) about the pages that they describe. Again, repetition should be avoided and it is essential to ensure that every page has its own specific meta description. You should never underestimate the importance of meta descriptions. Although they do not appear on the web page that they describe, they do appear to the search engines and to those who employ them when they surf the internet. A good and accurate meta description is more likely to tempt a search user to click on your site than an inadequate or, even worse, non-existent one!

Getting your metal descriptions right is therefore another essential component of any campaign to raise your site’s online profile and traffic. 


Whilst your site’s page titles and meta descriptions are coded and hidden from view, they are nevertheless an integral feature in the measurement of the overall quality of your website.

To impress both the search engines and their users, you need to spend time on getting them right!

The Easy Way to Get More Clicks – Optimise Your Meta Descriptions and Titles

Friday, 13 December 2013

How to Best Use Your 30 Minutes A Day on Social Media

The employment of social media platforms such as Facebook, Twitter, Linkedin, YouTube and Google+ is considered to be an essential tool in assisting with the marketing of a business and many large organisations now have one or more members of their team who are employed solely to manage their social media presence. Of course, owners of smaller businesses are unlikely to be in a position to employ social media managers and have to rely on their own endeavours, often during the course of an already busy day. In this article, therefore, we provide a few suggestions as to how best to use your 30 minutes a day on your organisation’s social media.

Starting Up

Probably the most important stage in the management of your social media presence is the planning phase. You will need to decide which of the platforms is/are most suited to your business and how many of them you wish to engage with. Some, like Twitter, which is probably the most interactive, require more work than the others. It will also demand increasingly more of your time as your followers and their contributions increase. The more static platforms, such as YouTube and Linkedin, do not require the same frequency of attention and the time you allocate to them is driven more by you rather than by your external contributors. If you are going to develop a social media profile it will suffer if it does not receive the required time and this may have a detrimental impact on the perception of your business.  It is essential, therefore, that you choose your social media platforms by close reference to the time that you are willing and able to spend on it.

Choose Your Relationships Carefully

Whichever social media platform(s) you decide on, you will want to develop a network of associates that complements your organisation and its products and services and has the potential to lead to new business. You should research potential customers to ascertain whether they have a social media presence. If they do, you should make the necessary connection by following, liking, subscribing, joining their network etc. Once you have done this, you should respond to their contributions in a constructive way in the hope that this will encourage them to make the required reciprocal connection with you. In this way, you will build an audience that will be relevant to and, hopefully, interested in your product. You should always remember, when building an audience, that quality, rather than quantity, is what counts.

Identify Influencers

Influencers are social media users who share information, guidance, product reviews and recommendations to their followers. The more influential the influencer is considered to be the more valuable their interactions are to their followers and the more likely it is that their recommendations will be relied upon. If you identify and connect with an influencer who has a specific interest in your type of business or product it will create the potential for building an increased audience that can access your website through your social media profile.

Control Your Content

The biggest mistake that many social media users make is to limit their contributions to self-serving links to their own websites, services and products without making any contribution to the overall benefit of their network. This is likely to antagonise your audience and result in them ignoring you. Instead of concentrating solely on plugging your business you should contribute positively to your network.  Keep abreast of recent developments and add comments and links to industry-related news items, share your personal knowledge and experiences, provide tips and tricks, pose questions to your audience and, generally, try to ensure that your contributions are perceived, by your network, as being useful, focused and informative.

How to Best Use Your 30 Minutes A Day on Social Media


The need to relate positively to your audience is not to say, of course, that you should not devote some of your time to promoting your products and services. However, the time that you spend for the benefit of other members of your network in the way described above will, undoubtedly, make your promotional activities more likely to receive the required response. In this way, you can enhance the marketing possibilities that your social media presence creates. If your audience enjoys and values your social media contributions they are far more likely to visit your site and look at what it has to offer!

Be Responsive

If you receive comments on your social media platform(s) you should take the necessary time to respond, especially if the comment is negative. Resist at all costs, the temptation to ignore or delete adverse comments. It is far better for your social media profile to deal with criticism honestly and directly. It is also likely to reflect adversely on your business if you simply sidestep any critical comments about it.


This is not an exhaustive list of tips on how to set up and manage your social media campaign. However, it contains some useful guidelines, which are likely to assist in ensuring that you create and maintain the social media profile that is best equipped to advance your business, its products and services.  MakeUsAWebsite provide social media management services, feel free to contact us for a quote.

Image Credit: By Derzsi Elekes Andor

How to Best Use Your 30 Minutes A Day on Social Media

Monday, 9 December 2013

What is a Safe SEO Strategy?

Everyone wants their website to rank highly with the internet search engines. The better ranking the website, the more visitors it is likely to receive and, in turn, the more business it is likely to produce. That is why it is important to have a strategy for optimizing your site in the search engine rankings. Search Engine Optimization (SEO) is the process through which, it is hoped, your website will be able rise through the rankings and surpass the sites of its main competitors. As this article will demonstrate, however it is not always a straightforward task and the person or organisation that is responsible for your own SEO campaign will need to ensure that the strategies that they employ are safe as well as effective.

Site Content

One of the most important aspects of SEO is ensuring that the content of your website is original and is produced to a standard that is attractive to site visitors.  The search engines are able to detect low quality  sites with poorly presented or duplicate content. Websites that add to their content regularly, through a blog, a news feed or other regular updating, are also more attractive to the search engines, as they indicate a more helpful  and informative experience for  the visitor. Websites must also satisfy the search engines’ technical quality standards. Glitches such as broken links, missing pages and other bugs detract from the visitor experience and will be penalized by the search engines for this. The foremost – and safest – SEO strategy is therefore to construct and maintain a website of quality.

Key Words

The inclusion of carefully researched key words is a vital part of the development and maintenance of your site’s content. These key words are designed to correspond with both generic and specific search terms that potential site users are likely to type into the search engines. The keywords should also be carefully positioned and should not be so numerous as to suggest that you are “keyword stuffing”. This is the loading of a site’s pages with keywords in an effort to manipulate its rankings. Not only is this a practice that will reflect poorly on your site’s content, the only likely effect that it will have on its rankings is a sudden and dramatic fall.

Social Media

The use of social media sites such as Google+, Twitter, Facebook and Linkedin is now thought to be crucial to any successful SEO campaign. A wide social media presence is likely to result  in a greater overall online presence and the search engines will detect the important “social signposts” that are given by your site’s social media presence. The number of “Likes” “Followers” and “Shares” that your website receives will not only enhance its online status but will also bring an increased amount of traffic to it.

Genuine Link Building

An important factor when the search engines evaluate your website, although somewhat less so than in previous years, is  the number of quality inbound links that it receives from other sites. There  is only one way to achieve quality links and that is through a combination of the quality of your site and your product. Make genuine business connections with websites that complement your own site. Avoid artificial link building, either by purchasing links or involving yourself in widespread link exchange schemes, as these will be recognized for what they are – ways to artificially boost your site’s apparent popularity – and will affect the site detrimentally. A genuine link from a valued site, whilst  not as coveted as it once was, will still add to the authority that the search engines give your  website.

 What is a Safe SEO Strategy?

Guest Blogging

An increasingly popular SEO strategy is guest blogging. Many websites and blogs are looking for content on a regular basis. If you can produce content for them they may well incorporate a link back to your own website. If the content that you have written is informative it will be likely to create additional site visitors, as people will want to click on the link to learn more about you and your products and services. Equally importantly, the search engines will give your site credit for the fact that another site has published the material and the link back to  you. The higher the ranking of the other site or blog, the greater the benefit to your own site is likely to be.

Follow the Guidelines

Although SEO is not a exact science, there are, as described above, some general rules of thumb when it comes to safe SEO practices. Indeed, the search engines themselves publish their own guidance on how to ensure that your SEO strategies are safe. Google, which is by far the biggest search engine, provides detailed advice and tools to help webmasters maintain good practices and that guidance is updated regularly to reflect any changes that Google makes in the way that it assesses site quality. If your own SEO manager is to maintain a safe SEO campaign, a close knowledge of and adherence to Google’s guidelines (which are also closely reflected in the policies of the other search engines) is essential.


SEO can be challenging even for the most experienced and skilled practitioner. However accomplished you may be in the field of SEO one indisputable fact remains. The only way of ever achieving successful SEO results is by adopting and maintaining safe SEO strategies.


Image Credit: Enrique Dans

What is a Safe SEO Strategy?

Monday, 2 December 2013

How to Make Your Website Stand Out: Use Quality Images.

If you have a website, you will want to employ every possible way of impressing your site visitors. After all, if they are impressed with the quality of the website’s content, they are more likely to be interested in the products or services that it is showcasing. One way of giving added attraction to a website is by the inclusion of quality photographs. Pictures really do paint a thousand words and product-specific images are able to provide your site visitors with an immediate insight into what you have to offer them, whilst generic photographs add to the site’s overall attraction. Whilst it  may be tempting to use your own images on your site – and it may certainly save a little money to do so – our view is that this may well be a false economy. Images taken on standard cameras or camera phones present far less effectively on websites than either the images that can be obtained cheaply and easily through one of the many online stock image providers or, for photographs that are specific to your products, through a professional photographer. We set out below the main reasons for selecting one or other of these methods when it comes to choosing the image content for your own website.

Stock Images

When you are looking to add images to your site one of the first ports of call should be an internet search of the websites that provide stock images. In simple terms,  stock images are those that are provided by a photographer for the use of a third  party. This avoids the need to engage your own photographer and, therefore, can be a real money saver. To use the stock images that you have chosen you will need to pay a license fee. This can vary according to the size and quality of the image, the stock image website and the photographer’s personal rates. The  images can be downloaded online upon payment of the requisite fee. Because the sites that deal in stock images wish to maintain a reputation for providing high quality material, they tend to reject any photographs of a poor standard. You can be assured, therefore, that what you download from a stock image site will be of sufficiently high quality for uploading to your own site.

How to Make Your Website Stand Out: Use Quality Images.

Professional Photography

You may well have a need for certain images that are specific to your own products or services, which the stock image providers will not be able to meet. In those cases you will need to produce these images yourself. Whilst it is cheaper to rely on your own photographic skills, we would suggest that using a professional photographer is likely to represent a far better option for your website. The main reason for this is that there is much more to website imagery than simply taking a photograph and uploading it. The image will need to be optimized for internet use and it is far more difficult to do this with an image of poor quality than it is for a professionally taken one. The size of the image is particularly important, as it will have a direct effect on the time that the image takes to load. A professional photographer with experience in producing material for websites, can easily optimize the size and other aspects of the image for internet use, whilst maintaining the highest quality levels. Thus, you will end up with images that provide an accurate and commercial depiction of your products without detracting from the performance of your website.


If you want to include images on your website, and it is a great idea to do so, you need to ensure that they are of a high quality and are optimized for both the enjoyment of your site visitors and for the successful operation of your site. The best way of achieving both of these goals is to use professionally produced images, whether these be licensed stock images or the production of a professional photographer.

How to Make Your Website Stand Out: Use Quality Images.

Tuesday, 26 November 2013

The instant way to improve leads and sales - conversion optimisation.

There are several reasons for having a website for your business. One of these is for the purpose of showcasing your products. Another is to provide a medium to which your customers can be readily directed to obtain more information about your business and what it has to offer them. For both of these reasons, it is essential that your website is constructed and maintained in an optimal way. However, another equally important reason for having a website, which makes the need to ensure that it  is efficiently organised and managed all the more important, is to utilise improve your business’s leads and, ultimately, its sales. This process, known as conversion optimisation, relies heavily on how your website works and in this article we will provide several ways in which you can instantly improve those all-important conversion rates.

Site Monitoring

One of the most irritating experiences of any website visitor’s experience is to encounter errors on the site and perhaps the most annoying of such errors are what are known as “404″ errors. This type of error most commonly occurs when a link to a web page cannot be found by the site’s server. The website’s server will deliver a report to advise the site visitor that the page that they are attempting to access is not available. This type of report, which is usually due to an incorrectly coded link, is likely to have a damaging effect on even the most professional and creative sites for two main reasons.

Firstly, the fact that a user has tried to visit the page in the first place means that he wants to access the information that it contains. Finding that the page is not available is therefore likely to be disappointing and to cause your potential customer to leave your site and, more likely than not, go to the site of a competitor.

Secondly, an unprofessionally managed website, which contains one or more broken links, is likely to reflect adversely on the overall impression of your business that a site user will gain from a visit to the website.

The constant monitoring of a site for broken links and error reports and the rapid elimination of them is therefore vital if you want to put the website into a position where it is best placed to improve your leads and sales, rather than having the opposite effect!

The instant way to improve leads and sales conversion optimisation.

Improving Calls to Action

A call to action, which may consist of a banner, a button, a widget or some other type of text that tempts a visitor to click on it, is an important way of improving leads and sales. The aim of a call to action (CTA) is to take the visitor down a carefully constructed path, which has the effect of transforming their site visit into a lead and, if the lead is successful, a sale. As the main goal of any CTA is to attract a click from the sites visitors, it is essential to optimise it in a way that encourages them to do so.

Its positioning on your site’s pages should be carefully thought out. It should be designed with your specific target-group in mind and the click must take the visitor exactly where it says that it will.

Conversion rates on calls to action should be carefully tracked and, if your rate is not up to scratch you should take measures to improve it if you want to have a rapid improvement in your leads and sales.

 Bug Checking

We have already mentioned how annoying it can be for a site visitor to encounter bugs, like broken links, on your site. In addition to these visible issues, however, websites can contain a whole host of bugs which, whilst they may be invisible to the user, are all too apparent to the search engines. Without entering into the complexities of the specific types of on-site issue that may fall foul of the search engines, we need only state that their existence on a website is likely to result in penalisation. This will quickly mean that your site is receiving less and less visits and, not surprisingly, a decreasing number of leads and sales.

Constant bug checking and fixing is, therefore, another vital component in the effective management of any commercial website.


If you are going to spend time and money in constructing a website you will want it to perform as efficiently as possible in terms of its impact in increasing your business. As with your business itself, things that might adversely affect its performance can sometimes go wrong for no reason. Equally, your business and its website may simply need to continue to develop to meeting the changing needs and demands of your customers

If you want to ensure that your website is a commercial success, taking the measures set out above will go a long way towards achieving that aim.


 Image Credit: MaGIc2laNTern

The instant way to improve leads and sales - conversion optimisation.

Monday, 18 November 2013

Why Your Blog Needs To Be On Your Own Website

When it comes to creating and managing a blog to help to generate increased traffic to your website you have two basic choices.

The first is to create the blog using a tool such as Blogger or WordPress. These two, and other, dedicated blogging platforms are often free and easy to use, with straightforward content management systems and hosting services, and it can be quite tempting to create your blog using one of them.

The second choice, which is the one that we prefer, is to incorporate your blog into your website. This means that your blog will be created as a sub-directory of your site, with the same primary website address.

There are certain distinct advantages to the latter approach, which, we believe, will make the decision about how best to ensure that your blog boosts the profile of your website, a fairly easy one.

The Advantages of Incorporating Your Blog Onto Your Site

1. Site Content

The first advantage of putting your blog on your own website, rather than on an external platform, is that your site will receive direct benefit from the search engines (which will lead to a greater internet prominence, and, in turn, an increase in the number of visitors to you website) because of the new content that you add to the blog. Every time you add new, original content to your blog it will be credited as new website content, a very important factor in the evaluation of your site by the search engines. If your blog is on a separate platform your site will simply not receive the same rewards for the content that is posted on it. 

Why Your Blog Needs To Be On Your Own Website

2. Keywords

The strategic placing of keywords on a website, especially long-tail keywords, with a view to generating increased traffic, is an essential part of any present-day search engine optimisation policy. One of the main advantages of placing keywords on your onsite blog is that they are immediately recognised by the search engines as being directly relevant to your site’s overall content. When long tail keyword linking is managed skilfully, it can be an invaluable source of traffic to your site. The particular advantage of long-tail keywords on your onsite blog is that you will be able to direct your visitors seamlessly to another page, or pages, on your website that directly relate to the search terms that brought them to your blog content in the first place, whilst keeping them on the same internet domain. Whilst it is possible to achieve this through an external blog platform, it is less likely because of the “distance” between the blog and your site. 

3. Internal Links

Search engines are no longer interested in just the home page of a website. They are now far more likely to value a website by reference to its overall content and the quality of the in-depth site experience that it offers to its users. Internal links, which direct visitors to and from relevant pages, are a vital tool for raising the profile of your website. Equally importantly, many internet users who access a blog as a result of an internet search that they have made, are more reluctant to click on a link that takes them to an external site than to one that takes them to a new page on the same site.


It can be tempting to choose an external platform for your blog. Without doubt, platforms like Blogger and WordPress, have many qualities and we would not argue with their suitability for those who simply want a standalone blog.

However, for anyone who wants to create and maintain a dynamic blog to complement and enhance the presence of a commercial website, placing and managing the blog “onsite” is the best strategy.


Image Credit: Thomas Schimdt


Why Your Blog Needs To Be On Your Own Website

Thursday, 14 November 2013

The 100 Oldest Domains Names Of All Time

If you are launching your website you might be thinking about domain names.  It is fascinating to look at which domains were first registered back in 1985, and what their potential value would be in today’s market place.  Some of these domains would now be worth millions, but back in 1985 could be registered for just the cost of a phone-call!

A few highlights are registered in 1987, in 1985, and in 1986 (who remembers them?).  The overall cost of registering these in 1986 would have been around £20, and in todays market the estimate worth over all 100 would be well over £100m!  If only we had a time-machine……. 


The 100 Oldest Domains Names Of All Time
RankRegistration DateDomain Name
1March 15,
2April 24,
3May 24,
4July 11,
5September 30,
6November 7,
7January 9,
8January 17,
9March 3,
10March 5,
11March 19,
12March 19,
13March 25,
14March 25,
15April 25,
16May 8,
17May 8,
18July 10,
19July 10,
20August 5,
21August 5,
22August 5,
23August 5,
24August 5,
25August 5,
26September 2,
27September 18,
28September 29,
29October 18,
30October 27,
31October 27,
32October 27,
33October 27,
34October 27,
35October 27,
36October 27,
37October 27,
38October 27,
39October 27,
40November 5,
41November 5,
42November 17,
43November 17,
44November 17,
45November 17, 1986Data
46November 17,
47November 17,
48November 17,
49December 11,
50December 11,
51December 11,
52December 11,
53December 11,
54December 11,
55December 11,
56December 11,
57December 11,
58December 11,
59December 11,
60December 11,
61January 19,
62January 19,
63January 19,
64February 19,
65March 4,
66March 4,
67April 4,
68April 23,
69April 23,
70April 23,
71April 23,
72April 30,
73May 14,
74May 14,
75May 20,
76May 27,
77May 27,
78June 26,
79July 9,
80July 13,
81July 27,
82July 27,
83July 28,
84August 18,
85August 31,
86September 3,
87September 3,
88September 3,
89September 22,
90September 22,
91September 22,
92September 22,
93September 30,
94October 14,
95November 2,
96November 9,
97November 16,
98November 16,
99November 24,
100November 30,

Monday, 11 November 2013

How a Free Tool From Google Can Double Your Sales

Everyone who uses the internet has heard about Google. However, most people are aware of it simply as a search tool to help them find websites or information that they are interested in accessing. However, there is much more to Google than simply a search engine and in this article we highlight one of its most useful tools, Google Analytics.

What is Google Analytics?
Google Analytics is an entirely free tool that is supplied by Google to assist website owners to keep track of information relevant to the performance of their sites. The type of information that Analytics allows you to access is extremely detailed, is designed to help with the optimisation of your website and includes reports on the following performance factors:
• The total number of visits to your site over a specified period
• The total number of unique visitors to your site, enabling you to track the number of people who have visited your site for the first time during the same period
• Your most popular landing pages, allowing you to keep track of the priority of the website’s page that are visited
• Your website’s bounce rate, which indicates the percentage of visitors to your site who visit only one page.
• A detailed set of audience demographics
• Geographical data, so that you can be sure that your targeted audience is being reached
• Traffic sources information, enabling you to ascertain how your visitors are getting to your site
• Error reporting, which helps you to pinpoint and rectify those site errors that visitors to your website will find so annoying!

This is by no means an exhaustive list of the data that can be accessed via Google Analytics but the bullet points give a clear idea of some of the invaluable information that can be readily sourced on a daily basis. The identification of this type of information about your site can be an invaluable tool, especially when the website is in its infancy, in tracking its progress, reacting to visitor behaviours, improving on performance and rectifying issues that may adversely affect the quality of your users’ on site experience.

How a Free Tool From Google Can Double Your Sales

How do I Install Google Analytics and How Will It Help My Site’s Performance?
The installation of Google Analytics is a straightforward task for anyone who has experience in adding code to web pages. Google provides a snippet of code, to add to the pages of your site, which will enable Google’s Analytics tool to track the site’s performance so that the types of data referred to above can be collated and published. Importantly, the published data is personal to you and can only be accessed by those who have the necessary credentials to sign into your Analytics account.
The SEO team at MakeUsAWebsite can provide you with our assistance in the installation of Google Analytics. We have also accumulated a wealth of experience and expertise in the monitoring and interpretation of Analytics data. Using Analytics data, we are able to identify the strengths and weaknesses in the performance of your website and to provide you with rapid, reliable and realistic advice as to how to build on those strengths and eradicate the weaknesses.

With the help of Google Analytics we can help your website go far!


How a Free Tool From Google Can Double Your Sales

Tuesday, 5 November 2013

Why one Unlicensed Photo Could Cost You Thousands

There are literally millions of photographs on the internet, most of which are easily downloadable. Many people download images for their own use but some do it with a view to publishing the images on their own website or social media pages. The fact that an image is readily available on the internet does not mean, however, that anyone other than its owner has the right to reproduce it and, as this article will demonstrate, there can be some quite severe consequences of using a photo without some form of license to do so.

Why do I Need Permission to Publish Photos on my Website?
The creator of a photograph or a person or body to whom the taker has assigned the rights in that photograph is entitled to assert copyright over it. This means that the person owning the copyright in a photograph has the exclusive right to use it. If anyone else wishes to use it the permission of the copyright holder has to be given. Obviously, it is likely that the copyright holder will require some form of payment in return for allowing the use of his work.

What if I use a Photo Without the Copyright Holder’s Permission
In simple terms, if you publish a copyrighted photograph on your website you will be liable for breach of copyright. The consequences of this can be financially severe, as you may be sued for damages and an injunction to force you to remove the image from your site and to prevent you from publishing it again. In some cases, you may even be asked to account for any profits that you have made as a consequence of using the photograph. Of course, you are also likely to have to pay a considerable sum in legal costs, both for your own lawyer and the one who is representing the person whose copyright you have breached. For those reasons, publishing photos without a license is not a very good idea at all!

Why one Unlicensed Photo Could Cost You Thousands

So How Do I Avoid Breaching Copyright for the Photos I Want on my Website?
The easiest way of ensuring that you do not place unlicensed photographs on your site is to use images that you have taken yourself. However, this is not feasible for most commercial websites, where a wide range of high quality photographs is required. In such cases, the easiest way to obtain photographs that can be safely published on your site is through a stock photograph agency, such as Getty Images. On their website you can search among its collection of over eighty million stock images and purchase the right to use them before downloading them and adding them to your website. There are also sites, such as Wikimedia and Flickr, which have a collection of photographs that are subject to a Creative Commons License. By uploading their photographs to these sites, the copyright owner grants a general license for them to be republished, subject, in most cases, to them receiving appropriate credit for the photograph on the page in which it is published.

There is no doubt that professional-looking, high quality photographs enhance the appearance of a website. The risk involved in using photos without a license, when free commons licenses are available or where the right to use suitable images can be purchased from Getty Images for a reasonably small amount, is really a risk that is not worth taking.


Image Credit Oxyman

Why one Unlicensed Photo Could Cost You Thousands

Friday, 1 November 2013

Keeping Up With The Kids

Keeping Up With The Kids

Is Your Website Putting People to Sleep?

It can be discouraging when a visitor to your website tells you, in no uncertain terms, that they find the site boring. It can also have a negative effect on their perception of the product that your site is showcasing, resulting in a lost business opportunity. In reality, the subject matter of many commercial websites, particularly those that feature complicated, technical or industrial goods and services can make it difficult for them to be interesting but there are several techniques that might be employed to highlight what is essentially an unexciting product in a way that does not put your site visitors to sleep.

Here are a few basic tips that may help keep the visitors to your website awake!

• Structure your site in a way that is pleasing to the eye. A website that is too regimented can lose the attention of a site user very quickly indeed. Employing interesting and varied layouts to the site’s pages will make it more likely that visitors will find it interesting to explore.

• Make sure that your site is different to that of your competitors. It is possible that your visitors will have been to a competing site already. They won’t want to see a repetition of the content of someone else’s site.

• Use original and eye-catching banners and logos that will attract the attention of the visitor immediately. First impressions are lasting and if the immediate reaction of a visitor to your site is positive, their interest is likely to remain throughout the rest of their time on the site.

• Use imaginative colours and mix them up a little. Too much dark content may turn many people off, whilst the same goes for too many white spaces.

• Create original, informative, non-repetitive content. Few things are more annoying or tedious to a site visitor than reading the same thing over and over again.

• Incorporate visual content into the site to keep the attention of your visitor. A variety of professionally produced and skilfully placed images, sliders, picture galleries and videos all combine to make your site more appealing.

• Add social media content to your site, with easy links to your Twitter, Facebook, Google+, Linkedin and You Tube pages.

• Create a blog on your site so that your visitors are able to see new and different content whenever they visit it. The addition of a blog also has the additional benefit of attracting more visitors to the site.

• Think about adding a news feed to your site, so that your visitors can receive up to date news that is relevant to your particular industry and its products and services.

These tips by no means represent an exhaustive list of ways to avoid having a less than exciting website. When you are developing a new site or redeveloping an existing one, the essential thing is to work closely with an experienced web developer. Together, you and your website developer should envision the type of website that will attract your visitors. Using their experience and expertise, your website developers should then able to design and create a site that offers the best possible user-experience for your visitors – and keeps them awake!


Is Your Website Putting People to Sleep?