Monday, 2 December 2013

How to Make Your Website Stand Out: Use Quality Images.

If you have a website, you will want to employ every possible way of impressing your site visitors. After all, if they are impressed with the quality of the website’s content, they are more likely to be interested in the products or services that it is showcasing. One way of giving added attraction to a website is by the inclusion of quality photographs. Pictures really do paint a thousand words and product-specific images are able to provide your site visitors with an immediate insight into what you have to offer them, whilst generic photographs add to the site’s overall attraction. Whilst it  may be tempting to use your own images on your site – and it may certainly save a little money to do so – our view is that this may well be a false economy. Images taken on standard cameras or camera phones present far less effectively on websites than either the images that can be obtained cheaply and easily through one of the many online stock image providers or, for photographs that are specific to your products, through a professional photographer. We set out below the main reasons for selecting one or other of these methods when it comes to choosing the image content for your own website.

Stock Images


When you are looking to add images to your site one of the first ports of call should be an internet search of the websites that provide stock images. In simple terms,  stock images are those that are provided by a photographer for the use of a third  party. This avoids the need to engage your own photographer and, therefore, can be a real money saver. To use the stock images that you have chosen you will need to pay a license fee. This can vary according to the size and quality of the image, the stock image website and the photographer’s personal rates. The  images can be downloaded online upon payment of the requisite fee. Because the sites that deal in stock images wish to maintain a reputation for providing high quality material, they tend to reject any photographs of a poor standard. You can be assured, therefore, that what you download from a stock image site will be of sufficiently high quality for uploading to your own site.


How to Make Your Website Stand Out: Use Quality Images.


Professional Photography


You may well have a need for certain images that are specific to your own products or services, which the stock image providers will not be able to meet. In those cases you will need to produce these images yourself. Whilst it is cheaper to rely on your own photographic skills, we would suggest that using a professional photographer is likely to represent a far better option for your website. The main reason for this is that there is much more to website imagery than simply taking a photograph and uploading it. The image will need to be optimized for internet use and it is far more difficult to do this with an image of poor quality than it is for a professionally taken one. The size of the image is particularly important, as it will have a direct effect on the time that the image takes to load. A professional photographer with experience in producing material for websites, can easily optimize the size and other aspects of the image for internet use, whilst maintaining the highest quality levels. Thus, you will end up with images that provide an accurate and commercial depiction of your products without detracting from the performance of your website.


Summary


If you want to include images on your website, and it is a great idea to do so, you need to ensure that they are of a high quality and are optimized for both the enjoyment of your site visitors and for the successful operation of your site. The best way of achieving both of these goals is to use professionally produced images, whether these be licensed stock images or the production of a professional photographer.




How to Make Your Website Stand Out: Use Quality Images.

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